Startups are Hard.
We can help.

Customized Services to Match Your Needs

  • Fractional CPO

    Not ready to hire a full time CPO but need someone to take the lead?

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  • Strategic Advisor

    Want a partner that can help you grow and scale the business?

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  • Executive Coach

    Need a mentor to help on a 1:1 basis?

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  • Consultant

    Do you need someone to complete a key project for you?

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Fractional Chief Product Officer

Early on, the founder operates as the CPO although they don’t typically have formal Product Management experience. At some point they are ready to bring someone in to take the product to the next level, but often they are not ready financially to make the leap to a full time role.

We can help bridge that gap and operate as a Fractional CPO and typically flex from 15 to 30 hours per week.

Examples of how we help:

  • Vision & Product Roadmap Definition

  • Strategic Planning

  • Pricing & Monetization Strategy

  • Hiring & Team Management

  • Competitor Analysis

  • Budgeting

  • Product Marketing

  • SDLC Process

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Strategic Advisor

When you need a partner to help you chart a course and provide advice along the way as challenges constantly crop up. We are by your side bringing a wealth of knowledge and experience.

Following industry standards, compensation is typically equity based with a time commitment of 5-10 hours per month.

Examples of how we help:

  • Product Strategy

  • Hiring / People Growth

  • Operational Metrics

  • Introductions / Networking

  • Monetization Approach

  • GTM Strategy

  • Investment Strategy

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Executive Coach

We bring a wealth of leadership knowledge to help Founders, Executives, Team Leaders, and High Potentials get to their next level. Perfect for both experienced and first time leaders within startups, we provide a high ROI by keeping your time commitment minimal to a single 2-hour introductory session with a weekly 1:1.

Examples of how we help:

  • Personal Growth / Career Planning

  • Work / Life Balance

  • Problem Solving / Conflict Resolution

  • Cultivating a Culture

  • Team Management / Org Design

  • Effective Communication

  • KPI / OKR / Goal Setting and Achievement

  • RACI / Roles & Responsibilities Definition

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Consultant

If you have a key project that needs completed or even to take specific load off your team, we can help. We focus on specific key areas of expertise that can be challenging to get done on your own. Time commitment varies depending on needs.

Examples of how we help:

  • Competitor Analysis

  • Market Analysis

  • Pricing Strategy

  • Strategic Planning

  • Launch Execution

  • Process Optimization

  • Cost Savings

  • SDLC Process Optimization

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We Support Startups at their Stage

Very Early Stage

Pre-Revenue or Pre-Investment

  • Focus on product market fit and initial customer acquisition

  • Research monetization and pricing strategies

  • Identify initial GTM strategy focused on early adopter (pre-chasm) companies

  • Connect founders to other mentors, leaders, or customer opportunities

  • As we know cash is sometimes hard to come by at this stage, we have creative compensation options or often just meet with founders to try and help them for free in the first meeting without needing additional time

Typical Services: Advisory, Fractional CPO

Early Stage

$1M - $5M in ARR or Pre-Series A

  • Focus on learnings from initial customers to drive additional revenue

  • Product positioning, pitch, and demo

  • Build GTM strategy

  • Product vision and roadmap to expand market share

  • Mature SDLC processes including product launch plans

  • Improve business operations

  • Optimize pricing and monetization strategies

  • Strategize how to beat the competition

Typical Services: Fractional CPO, Executive Coaching

Growth Stage

Post Series A or $5M - $20M in ARR

  • Focus on growing and scaling the business

  • Determine where to invest in the team

  • Product roadmap and prioritization, such as new customer vs. existing customer tradeoffs

  • Lead flow and new customer acquisition strategies

  • GTM acceleration such as partnerships or resellers

  • Cost savings or process optimization

Typical Services: Consulting, Executive Coaching

 FAQs

  • Our sweet spot is $0 to $20M in ARR and we have different services for each stage to best meet their needs.

  • Our strengths are B2B SaaS but we have applied the same principles to B2C and other industries like robotics. Our approach focuses on learning a new industry quickly and so we can help with almost any market. We have specific industry experience in Cyber Security (Offense & Defense), Artificial Intelligence (AI), Quality Assurance (QA), Mobile App Development, Observability (DEM), Authentication, and Fraud Prevention.

  • We focus on Go-to-Market Strategy and Product Strategy because those are the most important areas to get right and have the biggest returns. From initially getting started to higher growth stages, all startups have room for growth.

  • Atlanta is our HQ and we work with most of our clients in-person here, but happy to consider virtual clients anywhere in the world. Contact us with your request.

Questions before getting started? Get in touch.